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Building a reputation is a key step in the leadership journey
Author of 6 books (nearly 7), personal branding expert Jane Anderson gives us the nitty gritty on how to manage people’s perspective of you, namely your brand and reputation.
Why you should listen: personal branding communicates leadership principles
Learn how to figure out exactly what kind of reputation you do have (and is that a good thing or not)
How to amplify your best facets and aspects of your personal brand
What you absolutely must do to avoid screwing up your reputation
We explore how to build your leadership brand
Where to start in building your personal brand (and why you need to do it deliberately as a leader)
How to be a Lighthouse Leader and why branding is ultimately NOT about you
The need to cultivate influence and a tribe as much as personal brand, and how to do that
Ignoring the inner critic by remaining focused on vision and purpose
The best sales book: The Challenger Sale
👉🏼 Want to share your experience? Ask a question? Share a resource? Jump on our podcast Facebook page here.
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Shownotes:
About Jane Anderson:
Strategic communications expert Jane Anderson shares the importance of personal branding in your leadership toolkit
Jane Anderson is a Strategic Communications expert. With over 20 years’ experience in Personal Branding and Content Creation she has worked with over 50,000 people on building more trust and influence in their businesses and brands.
Her clients include Virgin Australia, Lego, Ikea, Rio Tinto and Origin Energy.
Jane’s blog was recently voted in the top 10 branding blogs in Australia and in the top 30 branding gurus globally. She won bronze and silver awards at the 2018 Stevie Awards for Women in Business.
She is the host of the iTunes podcast "The Jane Anderson Show" and interviewed world leading experts including Seth Godin, and has been featured in Business Insider, The Today Show, Sky Business, Sydney Morning Herald and The Age.
Jane has won numerous awards including being nominated for the Telstra Business Women’s Awards. She is also the author of 6 books including her latest “TRUSTED: The Level Above Influence.”
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Related episodes on leadership skills
E54 - Networking matters, but your network matters more - Interview with Janine Garner
E18 - Marketing that changes lives: Todd Wright, Threesides Marketing
E58 - Staff Loyalty & how to get it - Interview with Craig Cherry
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About your host, Canberra leadership expert Zoë Routh:
Zoë Routh is one of Australia’s leading experts on people stuff - the stuff that gets in our way of producing results, and the stuff that lights us up. She works with the growers, makers, builders to make people stuff fun and practical.
Zoë is the author of four books: Composure - How centered leaders make the biggest impact, Moments - Leadership when it matters most, Loyalty - Stop unwanted staff turnover, boost engagement, and build lifelong advocates, and People Stuff - Beyond Personalities: An advanced handbook for leadership. People Stuff was awarded Book of the Year 2020 by the Smart WFM Australian Business Book Awards.
Zoë is also the producer of The Zoë Routh Leadership Podcast.