Anthony Coppedge is a business transformation specialist with a background in sales and marketing who had a major ‘ah-ha’ moment while working at IBM and witnessing the software team’s agile approach to work. Now Anthony helps people leverage marketing agility with a focus on outcomes, not outputs. His pragmatic and people-centric approach is built around leaders who create safe environments for experiments, delegate in service of outcomes, and genuinely care about their teams. He wants the future of leadership to involve better questions and better listening, less stupid work and a lot more impact! In this episode he shares his insights into how that is achievable for all leaders.
A leadership truth: Deliver value to customers and the revenue will follow
Why you should listen: sucking less is a leadership win!
Try team development that asks: what can we stop doing?
We explore leadership principles for putting outcomes before outputs
Ask better leadership questions - then listen to the answers!
Leadership is a trust-based relationship - put the work in
Severing with the past to become the leader you need to be
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About Anthony Coppedge
Texas-based Anthony Coppedge is an agile marketing consultant and coach working mostly with B2B technology companies. The majority of his work is focused on aligning Marketing specialists into teams and prioritising marketing workflows against meaningful KPIs with trend/insight/impact analysis. Anthony has been teaching and speaking at conferences, on webinars, in writing, and through podcasts for over two decades. Find out more: https://anthonycoppedge.com/
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About your host, Canberra leadership expert Zoë Routh:
Zoë Routh is a leadership futurist, podcaster, and multiple award-winning author. She works with leaders and teams to navigate future horizons.
She has worked with individuals and teams internationally and in Australia since 1987. From wild Canadian rivers to the Australian Outback, and the Boardroom jungles, Zoë is an adventurist! She facilitates strategy and culture sessions with audacious teams.
Zoë's fourth leadership book, People Stuff - Beyond Personality Problems: An advanced handbook for leadership, won the Book of the Year at the Australian Business Book Awards in 2020. Her fifth book is a near future science fiction dystopian novel, The Olympus Project.
Zoë is the producer of the Zoë Routh Leadership Podcast, dedicated to asking “What if…?” and sharing Big Ideas on the Future of Leadership.
Zoë is an outdoor adventurist and enjoys telemark skiing, has run six marathons, is a one-time belly-dancer, has survived cancer, and loves hiking in the high country. She is married to a gorgeous Aussie and is a self-confessed dark chocolate addict.