We need to move beyond our binary thinking of purpose or profit because together they are so much more powerful. That’s the message ‘Chief Purpose Activist’ Carolyn Butler-Madden is on a mission to spread with her work in supporting social impact and purpose-led businesses. With a background in marketing, Carolyn is perfectly positioned to move past the fluff and focus on meaningful actions that drive profit with purpose. In this episode she shares inspiring examples of businesses who walk the talk and reap the benefits while reminding us that change starts with one small step - and if it’s taken with others that’s even better!
Is your leadership building a movement for change?
Why you should listen: What’s bigger than what you do? That’s your leadership purpose
Leadership insights for building legacy and impact
Why we need to weave purpose into all of our business systems and communication
We explore why a purpose-led corporate culture needs a shared narrative
Purpose starts with people stuff
Leveraging powerful partnerships is a leadership skill
Giving back is a major team morale booster.
Key moments
What is a purpose consultant? [2:30]
An accidental marketing career [3:20]
The social conscience disconnect [5:20]
Cause marketing [7:10]
We don’t have to choose between purpose and profit [9:00]
Discovering purpose [10:00]
Don’t stop with ‘why’ [12:00]
Join us in the Amplifiers Academy [15:00]
The Unilever example [16:00]
SMEs with social impact [22:00]
The 6 pillars of purpose [24:00]
Purpose starts at home [29:00]
How can businesses afford it? [32:23]
Building a movement for change [33:15]
Start with what matters to you [37:10]
What’s easy and what are you already doing? [40:00]
About Carolyn Butler-Madden
Carolyn Butler-Madden is an author, speaker, podcaster and Chief Purpose Activist at her consultancy, The Cause Effect. Her latest book is For Love and Money and Carolyn is on a mission to make Social Purpose a vital part of business in Australia and around the world. Head to The Cause Effect for resources and inspiration around doing good and doing good business.
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About your host, Canberra leadership expert Zoë Routh:
Zoë Routh is a leadership futurist, podcaster, and multiple award-winning author. She works with leaders and teams to navigate future horizons.
She has worked with individuals and teams internationally and in Australia since 1987. From wild Canadian rivers to the Australian Outback, and the Boardroom jungles, Zoë is an adventurist! She facilitates strategy and culture sessions with audacious teams.
Zoë's fourth leadership book, People Stuff - Beyond Personality Problems: An advanced handbook for leadership, won the Book of the Year at the Australian Business Book Awards in 2020. Her fifth book is a near future science fiction dystopian novel, The Olympus Project.
Zoë is the producer of the Zoë Routh Leadership Podcast, dedicated to asking “What if…?” and sharing Big Ideas on the Future of Leadership.
Zoë is an outdoor adventurist and enjoys telemark skiing, has run six marathons, is a one-time belly-dancer, has survived cancer, and loves hiking in the high country. She is married to a gorgeous Aussie and is a self-confessed dark chocolate addict.