How do you convince someone to change their perspective? If you want to move hearts and minds for a cause that is deeply meaningful to you, how do you do that? Sometimes the most passionate advocates end up doing more harm than good.

• Don't be fooled: passion is the worst form of persuasion

• Pressure does nothing for changing opinions. All it does is push people farther in to their own perspective.

• Curiosity and compassionate inquiry leads to persuasion.

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